How to Choose the Right Children’s Book Distributor for Your Business in Canada

Author: Papp International
Feb 14, 2023

The publishing industry has been growing rapidly in the last few decades. With an increasing demand for children’s books, many new publishers have entered the market, offering a variety of books for different age groups. As a result, it has become increasingly important to choose the right distributor for your business. A children’s book distributor in Canada can help you reach a wider audience, sell more books, and increase your revenue. In order to find the best distributor for your company, you will need to understand the different types of distributors, their services, and what they can offer your business.

children’s book distributor in Canada

Types of Distributors

The first step in choosing the right distributor is to understand the different types of distributors. There are three main types of distributors: wholesale, exclusive, and full-service.

  • Wholesale Distributors

Wholesale distributors purchase books in bulk from publishers and resell them to retailers. They are the most common type of children’s book distributor in Canada, and they offer a cost-effective way to get your books into stores. Wholesale distributors are typically a good choice for publishers who have a large number of books to sell and who do not need a lot of marketing or sales support.

  • Exclusive Distributors

Exclusive distributors are similar to wholesale distributors, but they have an exclusive contract with a publisher to distribute their books. This means that they are the only distributor that can sell the publisher’s books in Canada. Exclusive distributors are a good choice for publishers who want to control their distribution and who need a high level of marketing and sales support.

  • Full-Service Distributors

Full-service distributors provide a complete range of services, including distribution, marketing, sales, and customer service. They are the best choice for publishers who need a high level of support and who want to focus on other aspects of their business. Full-service distributors are more expensive than wholesale or exclusive distributors, but they offer the most comprehensive support.

Factors to Consider When Choosing a Distributor

  • Define Your Needs

The first step in choosing a distributor is to define your needs. Consider the following questions:

  • What kind of books do you publish?
  • Who is your target audience?
  • What is your budget for distribution?
  • What is your target market?

Once you have a clear understanding of your needs, you can start researching distributors that meet your criteria to buy board books in Canada.

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  • Research Distributors

The next step is to research distributors. You can start by searching online, asking for recommendations from other publishers, or attending book fairs. When researching distributors, consider the following factors:

  • Experience
  • Reputation
  • Services offered
  • Terms of agreement

When you have a list of potential distributors, it’s important to carefully review their terms of agreement and to ask any questions you may have. You should also look at the services they offer and their experience in the industry.

  • Consider the Services Offered

When choosing a distributor, it’s important to consider the services they provide. Some distributors may offer services such as distribution, marketing, and sales. Consider the services that are most important to your business and choose an activity book for adults from a distributor. For example, if you want a distributor that can help you reach a wider audience, look for one that offers marketing services.

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  • Check the Distributor’s Reputation

It’s important to choose a distributor with a good reputation in the industry. A distributor with a good reputation will be able to offer you a better deal and help you reach a wider audience. You can check the distributor’s reputation by reading reviews and asking for recommendations from other publishers.

  • Consider the Terms of Agreement

Before signing an agreement with a distributor, it’s important to carefully review the terms of agreement. Make sure you understand the fine print, including the length of the agreement, the terms of payment, and the terms of distribution. Make sure you’re comfortable with the terms of the agreement before signing.


Choosing the right children’s book distributor for your business in Canada can greatly impact your success. It is important to take the time to research and compare different distributors to find one that fits your specific needs. Consider factors such as their distribution network, pricing, and level of customer service. Building a good relationship with your distributor can help you reach a wider audience and increase sales.

Remember to also consider your own business goals and priorities. Are you looking to reach a certain market demographic? Do you have a specific target region? Answering these questions will help you narrow down your options and make a more informed decision.

Ultimately, the right children’s book distributor in Canada will help you reach your target audience and grow your business. By carefully considering your options, you can choose a distributor that will provide you with the support and resources you need to succeed. For more information, visit us at PAPP International!